Shiseido Germany GmbH | NARS

Kaistraße 20
40221 Düsseldorf

über uns


François Nars, makeup artist and photographer, conquered the makeup world when he founded the NARS brand under his own name in 1994. To kick things off, he presented 12 irresistible, highly pigmented lipsticks at Barneys New York, which immediately achieved cult status. Women were inspired by the soft-touch surfaces of the packaging and the choice of colors. In 2000, the Shiseido Group acquired the NARS brand and developed it into one of the "hottest" and fastest growing brands, which is now sold in over 30 countries - and now also in Germany!



We believe that beauty offers the opportunity to change the world. It awakens emotions, gives self-confidence and fills life with endless possibilities. In an ever-changing world, we must keep our finger on the pulse to recognize and respond to people's deep-rooted desire for improvement. We must continually confront the errors of today to create a brighter tomorrow. In everything we do - no matter how unimportant it may seem - we must always strive to create new value and never stop innovating. We want to create a better world through beauty innovations, where people can live happily and beauty is limitless, loving and vibrant.

Founded in Japan in 1872, Shiseido is one of the world's leading cosmetics companies. We operate in around 120 countries and employ around 46,000 people from 80 nations. We offer a unique selection of skin care, makeup and fragrance products, which resulted in net sales of over 1.1 trillion yen in 2019.

Shiseido EMEA is Shiseido's regional headquarters for the Europe, Middle East and Africa (EMEA) region. With 4,000 employees in 88 countries, Shiseido EMEA takes care of the global distribution of various perfume brands (Dolce&Gabbana, Elie Saab, Issey Miyake, Narciso Rodriguez, Serge Lutens, Zadig&Voltaire, Shiseido fragrances) as well as the distribution of other Shiseido Group brands (BareMinerals, Buxom , Clé de Peau Beauté, Laura Mercier, NARS, Drunk Elephant and the Shiseido brand). The EMEA region is home to the Center of Excellence (CoE) for fragrances. The CoE uses recognized scientific methods and innovative technologies to create new and unique fragrances for the global market.


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