Trainer | Schulungsleitung, Office Jobs, Vollzeit

We are looking for a Training Manager, located in our Head Office in Cologne.

The purpose of the role is to design, deliver and execute an effective training plan across all Dyson retailers, the front line team and demonstrators (experts & Stylists) covering all aspects of product knowledge and ‘why Dyson’ sales skills. Full accountability for training budget and high likelihood of team management.

Einsatzort: Lichtstraße 43e, 50825 Köln

Besonders geeignet für:


Deliver internal training and education on all new and existing products, to support the development, knowledge and engagement of Dyson products within the front line teams (promotors, retail activation team, KAM, telesales and call center)

  • Deliver comprehensive training sessions on new and existing products to ensure knowledge, engagement and enthusiasm is transferred
  • Coach, deliver constructive feedback and ensure a high level of product knowledge and sales skills are embedded and transferred to front line teams

Deliver external training sessions to retailer store staff, driving Dyson brand advocacy and enhancing their ability to sell Dyson products

  • Plan, design and deliver training through ‘Dyson or retailer academies’, increasing their product knowledge, awareness of the brand and help them deliver the ‘why Dyson’ message
  • Liaise with Marketing and the retailer to produce materials for store staff to be used in conjunction with training sessions and ways of selling to drive advocacy
  • Plan focused training sessions in line with market activity to support Dyson plans. Provide training tools to enable excellent sales execution

Provide a comprehensive induction program to ensure all new colleagues are equipped with the knowledge and tools to excel within their roles

  • Deliver comprehensive inductions to all new colleagues
  • Periodically evaluate the induction program and recommend changes to drive enthusiasm, knowledge and passion for the brand
  • Develop methods to test knowledge and ensure the induction structure provides opportunity to learn about the products

Develop new training platform utilizing latest technology in order to have continuous engagement and longer lasting impact of face to face training sessions and enable fast sharing of best practices (e-learning, newsletter, Youtube, etc.)


  • Experience in working and understanding electrical retailers
  • Previous product training delivery
  • Relevant qualification in Training delivery (essential)
  • Previous soft sales skills training delivery (listening / questioning and closing)
  • Training design and delivery in large, matrix organizations where engagement of multiple stakeholders is required
  • Excellent organizational and planning skills
  • Presentation skills – able to present confidently in front of varied audiences
  • fluency verbal and written communication skills in English and German
  • Ability to work in a fast paced and challenging environment
  • Team player leading by example
  • Adaptable/flexible – able to multi task
  • Budgetary planning
  • Ability to travel across the country to attend meetings, training events and recruitment
  • Drive and motivation

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